What is White Gold? 

White gold is an alloy of yellow gold and at least one white metal (usually nickel, silver, or palladium). White gold appears silvery-white or platinum-like, due to the mixture of pure gold with the white metals. Rhodium plating is often applied to enhance its luster and whiteness, but this coating can wear off over time, revealing the alloy's natural color, which may have a very slight yellow gold tint.  

White Gold Purity 

Like yellow gold, white gold jewellery also comes in various purities, which are measured in karats (K). The most common options for white gold karats include 18K, 14K, and 10K, each offering a unique balance of durability, colour, and value.

• 18K white gold contains 75% pure gold (18 parts out of 24), blended with 25% alloy metals such as palladium or silver. It has a rich, warm tone and is ideal for special pieces, though it’s slightly softer and more luxurious in feel.

• 14K white gold is made of 58.3% pure gold and 41.7% alloy metals. This offers a beautiful balance between elegance and everyday durability, making it a popular choice for engagement rings and daily wear.

• 10K white gold contains 41.7% pure gold, with the remaining 58.3% made up of alloy metals. It’s the most durable and affordable option, often chosen for casual jewellery or pieces that need to withstand frequent wear.

Types of Jewellery 

White gold jewellery has a timeless allure - its soft, silvery sheen pairs effortlessly with both everyday outfits and special occasions. Below are some popular types of white gold jewellery that people love for their beauty, versatility, and emotional significance. From the common earrings to pendants, to more unique ideas like brooches. Click on the headings to browse the designs available for each type! 

White Gold Stud Earrings

White Gold Hoop Earrings 

White Gold Pendant Chain Set 

White Gold Brooches 

Others